About
Two founders, 40+ team members, and a very full calendar.
We started GYA in 2015 while still running stores for Myer. Brett had NSW and ACT, over a billion dollars of retail. Rowayne had multiple stores across NSW. We brought that discipline to marketing and never really switched it off.
Retail teaches you one thing better than any marketing course. You can't argue with a day's takings. The number is the number, and somebody has to say out loud what they're doing about it before the week is out. That's the meeting most agencies have quietly designed themselves out of.
Rowayne
Founder · Strategy
Ran multiple Myer stores across NSW, a bit over 60 million between them. Sets the strategy on every account: which services, which suburbs, what the budget goes on and what it should be returning by when.
Brett
Co-founder · Client success
General Manager at Myer looking after NSW and ACT, a store portfolio worth over a billion dollars. Runs client success here, which mostly means making sure the fortnightly calls actually happen and that nobody is being quietly managed by a monthly report.
The team
Over 40 of us, and they become part of your family too.
Behind Rowayne and Brett there's a team of more than 40: ads specialists, SEO, designers, developers, video, copywriters, and the account managers who'll be on your fortnightly call. You're not handed off to a junior after you sign. The people who build your plan are the people who run it, and most of our clients end up knowing them by name.
That matters more than it sounds. The usual agency pattern is that you're sold by the person you like and then handed to somebody you've never met, who inherits an account they didn't build and a plan they don't agree with. Everything after that is slower and worse, and you never quite know why.
Everything is done in house. No white labelling, no reselling somebody else's platform, no work quietly sent elsewhere and marked up.
Where it started
The Caringbah Dentists.
About seven years ago Dr Ram took a punt on two retail guys running an agency at night. His practice grew, people noticed, and the referrals haven't really stopped since.
Over 100 clinics later, nothing about the method has changed. Look at the numbers. Find the problem. Fix it. Call the client.
How we work
Things we believe that other agencies find inconvenient.
- Booked patients are the only metric
Impressions, reach and brand lift are lovely. Your books being full is the job. Every other number is something to look at on the way to that one, not instead of it.
- Speed beats spend
The business that answers first usually wins. That's why we built SmileOX before we built a sales deck. Most agencies would rather sell you more budget than fix the five minutes after an enquiry arrives, because more budget is easier to invoice.
- 7km
We won't take on two dental clinics within 7km of each other. Ever. Which means we're never building your campaign and your competitor's with the same hands, and never bidding against ourselves with your money. Ask any other agency how many of your competitors they also work for.
- Say what isn't working
You'll hear it from us first, with the fix. Every fortnight. A bad month is a conversation, not something you find on page four of a report nobody expected you to read.
- Your money goes on your marketing
We don't spend your money marketing ourselves. What you pay us goes on your campaigns, not on ours.
Say hello.
We pick up the phone.
Twenty minutes, no deck. We'll look at what you're spending, where it's going, and what your site and your Google listing are doing, then tell you which of them is costing you the most right now.