Marketing for all industries
Dental is what we're known for. It's not all we do.
Before the first dentist there were cafes, retailers, tradies, gyms and professional services. We still look after about 30 industries with the same retail discipline: targets, a fortnightly call, and no excuses.
Whatever you sell, it comes down to two things. Can people find you when they go looking, and do they see you when they're not looking yet. Everything we do sits under one of those.
Google Ads
Search, Shopping, Performance Max and YouTube. Built around what you sell and where, tracked to the enquiry or the sale.
Most accounts we take over are paying for searches that were never going to buy anything. We start at the enquiry you want and work backwards to the search that produces it, then send that click to a page about the thing they searched for instead of your homepage.
SEO and local SEO
Map listing, technical health, content that answers real questions, and the AI search work most agencies haven't started yet.
Three listings and a map take most of the local clicks. The business sitting above you often isn't better than you, it just keeps its listing properly maintained. That's the cheapest position you'll ever win back.
Social media marketing
Meta, Instagram, TikTok and LinkedIn. Paid and organic, with content made for your brand, not pulled from a stock library.
Search catches people who've already decided. Social is where the deciding happens, which is why it matters most for anything expensive or considered.
Website design and development
Fast, mobile-first sites built to rank and to convert. Ecommerce, booking, lead capture, whatever your business needs.
A site has one job: load fast and get you the enquiry. Everything else is decoration. That means a page for every service you sell, because a service in a list can't rank and a page about it can.
Lead generation
SmileOX isn't only for dentists. Any business that lives on enquiries gets instant reply, nurture and triage.
The expensive part was never getting the enquiry. It's the next five minutes. Answered in under a minute, day or night, then ranked by value, so your team spends its time on the people ready to buy.
Branding and graphic design
Logos, identity, print and digital assets. The stuff that makes the ads and the site feel like the same company.
Consistency isn't vanity. It's why someone recognises you the fourth time they see you, which is usually the time they finally do something about it.
Video production
Brand films, ads, walk-throughs and social cut-downs, shot and edited by us.
Made for your brand rather than pulled off a stock site. One shoot, planned properly, gets cut into a month of content across every platform you run.
Email and SMS marketing
Automations, campaigns and reactivation. Usually the cheapest sales a business makes.
Your database is the least competitive audience you'll ever advertise to. No auction, no competitor bidding against you, and they already know who you are.
Content and copywriting
Website copy, blogs, landing pages and ad copy that sounds like a person wrote it.
Every page gets a job and a next step before a word is written. If we can't say what a page is for, we don't write it.
Who it's for
If you live on enquiries, we can help.
Hospitality, retail, trades and home services, health and allied health, professional services, education, ecommerce and more. Same two problems every time, just weighted differently. A tradie lives or dies on being found. A restaurant lives or dies on being noticed. Most businesses need work on both, and the first thing we'll do is tell you which one is costing you more: being hard to find, or not being seen in the first place.
The rest is the bit most agencies skip. What happens to the enquiry once it arrives, and whether anyone is honest with you about the numbers afterwards.
That's the part we brought out of retail. Every account has a name against it and a target to hit, and every fortnight we sit down with you and go through what the number did and what we're changing before the next one. If a month was bad, you'll hear it from us first.
We'll tell you what's not working.
Give us twenty minutes and a look at your site, your ads and your Google listing. You'll get a straight read on where the money's going, what to fix first, and whether we're the right people to do it.
No pitch. You get the read whether or not you hire us.