AI marketing
People are starting to ask an AI for a dentist. Is it recommending you?
Search is changing faster than most agencies will admit. Here's how we see it, what it means for you, and what we're already doing about it.
What's changing
Three shifts, already happening.
- AI answers are replacing result pages
Google's AI Overviews, ChatGPT and Perplexity answer "best dentist for implants near me" with a short list and a recommendation. Being on page one isn't enough anymore. You need to be in the answer. That takes structured data, consistent business info everywhere, real reviews, and content that answers questions the way people actually ask them.
- Follow-up is getting automated, and personal
The businesses winning right now aren't spending more on ads. They're answering faster and saying something relevant. AI-driven nurture, the kind SmileOX runs, makes a solo practice feel like it has a ten-person front desk.
- Creative is getting cheap, so judgement gets expensive
Anyone can generate fifty ad variations now. Knowing which suburb, which offer and which treatment to run them on is the actual work. We use AI to move faster and seven years of dental to decide what's worth moving on.
What we do about it
AI-ready marketing.
Practical, not theoretical. Everything below is running for our clients today.
Getting you into the answer
Consistent business data, FAQ and medical schema, conversational treatment content, and we keep an eye on how the AI assistants describe you.
AI lead response
SmileOX replies, qualifies and nurtures on the customer's channel in seconds. Hot leads get flagged for a human call.
Budget that moves
Spend shifts toward the treatment and suburb combinations producing bookings this month, not last quarter's plan.
Creative at volume, pruned fast
Dozens of ad variations tested weekly. Winners get budget, the rest are gone in days.
Reactivation with a brain
Your customer database, segmented by likely next purchase, contacted with the right message at the right time.
Reports in plain English
A monthly summary that reads like a note from your practice manager, not a spreadsheet export. Plus the fortnightly call.
Our view
Who wins the next five years.
The businesses whose data is clean enough for a machine to recommend, whose follow-up is fast enough to beat the competitor down the road, and whose agency treats AI as a tool rather than a headline. We plan to be that agency, and to keep telling you exactly what's working and what isn't.
Want to know how AI describes your business today?
Brett will run the check on your visibility and your lead response time and walk you through both.