SmileOX · built by GYA
The lead comes in at 9:02. By 9:06 it's booked.
We built SmileOX because our ads were generating leads faster than front desks could answer them. It replies instantly, nurtures automatically and scores every lead by treatment value. Weekends and after hours included.
Our own platform, not a badge on somebody else's software.
Every channel, one inbox
Website forms, Google Ads calls, missed calls, Meta lead forms, Instagram DMs, email. Nothing sits in a spam folder at 6pm on a Friday, and nothing sits unread in somebody's personal Instagram messages over the weekend.
Reply in under a minute
A text or email back on whichever channel they used, with consult times and a booking link already in it. If they rang and nobody picked up, they get a text within seconds asking how we can help, so instead of ringing the next practice on the list, they reply to you.
14-day sequences by treatment
Most people who enquire aren't ready to book today, and most practices never speak to them again. Implant enquiries get implant answers, Invisalign gets Invisalign, and the cost and payment questions get handled before anyone has to work up the nerve to ask.
Hot, warm, cool, by value
Your team opens a ranked list instead of a voicemail backlog. Who's ready, what they want, what it's worth. They ring the implant consult at 9am and the check-up after lunch, which is the right way round and almost never what happens.
What your team sees
One board. Everything ranked.
Response times sit at the top, so nothing hides. Leads are sorted by how ready they are, so your front desk works top to bottom and stops guessing.
It also answers the question you've never been able to answer: of everyone who enquired last month, how many actually got booked, and which channel did they come from.
Hot6 leads · call now
- Source
- Google Ads
- Suburb
- Miranda
- Wants
- Consult this week
- Source
- Meta
- Suburb
- Cronulla
- Wants
- Finance options
Warm14 leads · in nurture
- Source
- Website
- Suburb
- Gymea
- Last
- Opened email
- Source
- Phone
- Text-back
- Sent 41s
- Last
- No reply yet
Booked37 this month
- Source
- Google Ads
- Value
- $1,800
- Handled by
- Front desk
- Source
- Local SEO
- Value
- $240
- Handled by
- SmileOX
Cool9 leads · low intent
- Source
- Meta
- Suburb
- Out of area
- Next
- Monthly email
- Source
- Website
- Tries
- SMS x3, email x2
- Next
- Archive
Example data. We don't show real patients.
Why we built it
Marketing stops at the enquiry. SmileOX doesn't.
We manage ads for over 100 clinics. The pattern was always the same. Good campaigns, real leads, then silence. An unanswered form, a voicemail nobody returned, a "we'll call you back" that never happened. The patient booked somewhere else.
It was never the front desk's fault. Someone is standing at the counter with a card, the phone is ringing, and a form has just landed in an inbox nobody has opened since Tuesday. Three things need doing and there's one person.
So we built the thing that closes the gap. SmileOX sits between your marketing and your front desk, and it never takes a lunch break.
Think about what one enquiry is worth to you. Now think about how many came in last Friday afternoon, and when they were actually answered.
That gap is the most expensive thing in most practices, and it's the cheapest one to fix.
Who it's for
- For clinics
Enquiries answered, nurtured and booked. Dormant patients reactivated. Your front desk works a ranked list instead of a voicemail backlog, and stops being the reason good leads go cold.
- For labs, suppliers and educators
Clinic and dealer enquiries sorted by account size, course enquiries nurtured to enrolment. Same engine, pointed at B2B, where the buying cycle is months and the follow-up has to survive it.
- For your reporting
Because SmileOX sees the lead and the booking, we can finally tell you cost per booked patient by channel and treatment. Not cost per click, which is the number agencies show you when the real one isn't good.
- Included with GYA marketing
SmileOX comes with every marketing engagement. It also runs on its own, on top of campaigns somebody else is managing, if your enquiries are already arriving and going nowhere.
Questions we get asked
Straight answers.
Is it a bot that annoys people?
No. It replies like a person would, answers the obvious questions, and hands straight over to your team the moment a human is needed. Nobody gets trapped in a loop.
Does it replace my front desk?
No, it protects them. They stop chasing people who were only ever price shopping and spend their time on patients ready to book.
What if we already answer quickly?
Then you'll get less out of it, and we'll tell you that. Most practices think they answer quickly until they see the first week of response times on the board.
Can we use it on campaigns another agency runs?
Yes. It sits in front of whatever's producing your enquiries.
Put SmileOX on your enquiries.
We'll connect your forms and phone lines, show you the first week of ranked leads, and you'll wonder how you ran without it.
Your team's morning gets a lot simpler. One list, in order of value, with the qualifying already done.