Dental marketing
Marketing for dentists that's measured in booked patients, not impressions.
Google Ads, local SEO, Meta and SmileOX, all wired together so no enquiry goes cold. We do this for more than 100 clinics and we've been doing it for seven years.
Built per treatment, per suburb, and written to the AHPRA guidelines before it goes live.
What's included
- Google Ads for dentists
Campaigns built per treatment (implants, Invisalign, emergency, cosmetic, general) and per suburb, landing on pages that convert. Call and form tracking plus SmileOX mean we optimise to booked appointments, not clicks.
An implant patient and a checkup patient are worth completely different amounts, so they don't belong in the same campaign sharing a budget. And the traffic lands on a page about that treatment, not your homepage, which is the most expensive habit in dental advertising.
Negative keyword lists do the quiet work. Dental accounts leak money on job seekers, students, DIY searches and treatments you don't offer. We build those on day one and keep maintaining them.
- Local SEO (your map listing)
Nobody scrolls past the map anymore. Google Business Profile, reviews strategy, suburb and treatment pages, schema. This is the channel that gets cheaper every year.
Your profile gets categorised properly, filled out completely, and kept alive with photos and posts. Your name, address and phone number get made identical everywhere they appear online, because inconsistency is the most common reason a good practice sits fourth in its own suburb.
- AI search visibility
Structured data and content written the way people actually ask questions, so when someone asks an AI for a dentist near them, you come up.
Patients don't type "dentist Caringbah" into an AI assistant. They ask whether they need a crown or a filling, what an implant costs, and whether anyone can see them today. Answering those questions plainly is what gets you cited back.
- Meta and social ads
Video-led campaigns for cosmetic, ortho and high-value treatments, retargeting, and audiences built from your real patient base.
Search catches patients who have already decided. Social creates the decision, which is why cosmetic and ortho belong there and emergency doesn't. We shoot the creative at your clinic, so the ad looks like your practice rather than a stranger's.
- Lead nurture and triage (SmileOX)
Instant SMS and email replies, 14-day nurture sequences, missed-call text-back, and scoring by treatment value so your team rings the right people first.
The enquiry that arrives at 4:50 on a Friday is often the one that decides the month. Missed-call text-back is the feature practices are most surprised by, because every clinic misses calls and most never find out what they were worth.
- Email and reactivation
Recalls, dormant patient reactivation and treatment plan follow-up. Often the cheapest appointments you'll ever book.
Unaccepted treatment plans, patients who haven't been in for two years, and recalls that went out once and were never chased are all sitting in your practice software right now.
- AHPRA-compliant copy as standard
Every ad, landing page and post is written to the advertising rules that apply to registered practitioners, before it goes live rather than after somebody complains.
No testimonials about clinical care, no claims creating unreasonable expectations, no offers without clear terms, and no use of restricted specialist titles unless you hold that registration. Seven years of dental campaigns means you shouldn't have to proofread our work for compliance.
- Reporting you'll actually read, and a call to go with it
One dashboard: leads, bookings, cost per booking, by channel. Then a fortnightly call to decide what to push next.
Cost per booked appointment is the number that matters. Impressions and reach are the numbers agencies show you when the first one isn't good.
Beyond the clinic
We also market to dentists.
Selling into dental is a different game. The buyer is a principal or a practice manager, the decision takes months, and there are only so many of them in the country. We run lead generation for equipment manufacturers, suppliers, labs and course providers too.
Equipment and suppliers
Product launches, dealer and clinic lead generation, LinkedIn and Google, and nurture built for long dental buying cycles.
A practice that downloads a spec sheet in March might buy in September, so the follow-up has to survive that without becoming spam.
Labs and course providers
Clinic acquisition for labs, course fill and waitlist automation for educators.
SmileOX triages those enquiries too, so an enrolment enquiry gets the same under-a-minute reply a patient would.
Straight answers
Questions dentists ask us.
How much should a dental clinic spend on marketing?
Most clinics we manage put between 3% and 8% of revenue into marketing, mostly Google Ads and SEO. We set the budget by treatment goal and how competitive your suburb is, then track every dollar to a booked appointment.
How long until dental SEO works?
You usually see map-pack movement in 6 to 10 weeks. Competitive treatment terms like "dental implants" take 4 to 9 months. Google Ads covers the gap from week one.
Do you work with dentists outside Sydney?
Yes. We're based in Sydney and manage clinics in every state.
Will you work with my competitor down the road?
No. We won't take on two dental clinics within 7km of each other. If there's a conflict we'll tell you on the first call.
Is this AHPRA compliant?
Yes. No testimonials in ads, no misleading claims, no before and afters without the right context. We've run dental campaigns for seven years and know the guidelines well.
Can I use my Google reviews in my advertising?
Not as testimonials about clinical care. Patients can leave them, you can respond to them, and they help your map ranking, but they can't go in your ads or get reposted as promotional content. We'll set up collection and responses without crossing that line.
Can you work with our existing website?
Yes. If it's fast enough and structured properly, we'll use it. If it isn't, we'll tell you what's holding it back before you spend anything sending traffic to it.
Do I need Google Ads if my SEO is good?
Usually yes, at least at the start. SEO takes months and only covers the searches you rank for. Ads cover the gap and show us which treatments actually convert.
Empty books give us anxiety. Genuinely.
So if yours are looking a bit light, call us. Twenty minutes, no pitch, just a look at what's going on and what we'd do about it.