Dental marketing
Marketing for dentists that's measured in booked patients, not impressions.
Google Ads, local SEO, Meta and SmileOX, all wired together so no enquiry goes cold. We do this for more than 100 clinics and we've been doing it for seven years.
- Google Ads for dentists
Campaigns built per treatment (implants, Invisalign, emergency, cosmetic, general) and per suburb, landing on pages that convert. Call and form tracking plus SmileOX mean we optimise to booked appointments, not clicks.
- Local SEO (your map listing)
Nobody scrolls past the map anymore. Google Business Profile, reviews strategy, suburb and treatment pages, schema. This is the channel that gets cheaper every year.
- AI search visibility
Structured data and content written the way people actually ask questions, so when someone asks an AI for a dentist near them, you come up.
- Meta and social ads
Video-led campaigns for cosmetic, ortho and high-value treatments, retargeting, and audiences built from your real patient base.
- Lead nurture and triage (SmileOX)
Instant SMS and email replies, 14-day nurture sequences, missed-call text-back, and scoring by treatment value so your team rings the right people first. About SmileOX
- Email and reactivation
Recalls, dormant patient reactivation and treatment plan follow-up. Often the cheapest appointments you'll ever book.
- Reporting you'll actually read, and a call to go with it
One dashboard: leads, bookings, cost per booking, by channel. Then a fortnightly call to decide what to push next.
Beyond the clinic
We also market to dentists.
Selling into dental is a different game. We run lead generation for equipment manufacturers, suppliers, labs and course providers too.
Equipment and suppliers
Product launches, dealer and clinic lead generation, LinkedIn and Google, and nurture built for long dental buying cycles.
Labs and course providers
Clinic acquisition for labs, course fill and waitlist automation for educators. SmileOX triages those enquiries too.
Questions dentists ask us
Straight answers.
How much should a dental clinic spend on marketing?
Most clinics we manage put between 3% and 8% of revenue into marketing, mostly Google Ads and SEO. We set the budget by treatment goal and how competitive your suburb is, then track every dollar to a booked appointment.
How long until dental SEO works?
You usually see map-pack movement in 6 to 10 weeks. Competitive treatment terms like "dental implants" take 4 to 9 months. Google Ads covers the gap from week one.
Do you work with dentists outside Sydney?
Yes. We're based in Sydney and manage clinics in every state.
Will you work with my competitor down the road?
No. We won't take on two dental clinics within 7km of each other. If there's a conflict we'll tell you on the first call.
Is this AHPRA compliant?
Yes. No testimonials in ads, no misleading claims, no before and afters without the right context. We've run dental campaigns for seven years and know the guidelines well.
Empty books give us anxiety. Genuinely.
So if yours are looking a bit light, call Brett. Twenty minutes, no pitch, just a look at what's going on and what we'd do about it.