Dental SEO
Dental SEO that starts with the map, because that's where your patients click.
Someone searches "dentist near me" and gets three practices on a map. Most of them never scroll past it. We get your practice into that map, then build the site and content underneath it so it stays there.
We do this for more than 100 dental clinics across Australia.
The order we do it in
- 1. Your map listing first
Your Google Business Profile is the most valuable thing you own online, and most practices treat it as a form they filled in once.
We set the right primary category, list every treatment as a service, add real photos of your team and rooms, and make your hours accurate. Google leans towards practices that are open when someone searches, so hours matter more than they used to.
Then we make your name, address and phone number match everywhere they appear online. Mismatched details are the most common reason a good practice sits fourth in its own suburb.
- 2. Reviews, steadily
Reviews are one of the biggest things Google weighs on the map, and a steady flow beats a burst.
We set up a simple way for patients to leave one and help you reply, without crossing AHPRA's line: patients can review you, but reviews can't be reused as testimonials in your ads.
- 3. A page for every treatment
"Dental implants" and "check-up and clean" are different searches from different people.
Each treatment gets its own page that answers what patients actually ask: what it involves, roughly how long it takes, and how to book. A single services page rarely ranks first for anything.
- 4. The technical work underneath
Fast on a phone, clean structure, and the right schema so Google and AI assistants know exactly what you do and where.
It's the unglamorous part, and it's what holds everything else up.
- 5. AI search
Patients now ask ChatGPT and Google's AI whether they need a crown or a filling, or who can see them today.
We write your pages so the answer is clear in the first lines, which is what those assistants quote. More on AI search.
How long it takes
Straight answer: weeks for the map, months for the big terms.
Map movement usually shows in 6 to 10 weeks. Competitive treatment terms like "dental implants" take 4 to 9 months.
That gap is why most of our clients run Google Ads at the start. Ads bring enquiries in days while SEO builds, and they tell us which treatments actually convert before we spend months ranking for them. See everything we do for dentists.
What happens to the enquiries
Ranking is half the job.
An enquiry answered in a minute behaves completely differently to one answered the next morning.
Every enquiry from search goes through SmileOX, our own lead platform. It replies instantly, asks the questions your team would ask, scores the lead, and texts back the calls you miss. Your team only speaks to people ready to book. See how SmileOX works.
What you get
- Your map listing set up properly and kept alive
- A page for each treatment you want more of
- Reporting on enquiries and bookings, not impressions
- A call every fortnight to look at the numbers together
What we won't do
- Take on another dental clinic within 7km of you
- Promise you page one by Friday
- Write content that breaks AHPRA's advertising rules
Straight answers
Questions dentists ask about SEO.
How long until dental SEO works?
Map movement usually shows in 6 to 10 weeks. Competitive treatment terms like "dental implants" take 4 to 9 months. Google Ads covers the gap from week one.
Do I need SEO if I'm already running Google Ads?
Usually yes. Ads stop the day you stop paying. The map listing and treatment pages keep working, and they get cheaper over time.
Will you work with my competitor?
Not if they're a dental practice within 7km of you.
Can I use my Google reviews on my website?
Not as testimonials about clinical care. Patients can leave them and you can reply to them, and they help your map ranking, but they can't be reused as promotional content.
Do you work outside Sydney?
Yes. We're based in Sydney and work with clinics Australia-wide.
Empty books give us anxiety. Genuinely.
If your map listing isn't bringing in the patients it should, call us. Twenty minutes, no pitch, just a look at what's going on and what we'd do about it.