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Expertise

What we know, and who's accountable for it.

Nine services, all in house. Seven years in dental. And the AI search and lead follow-up work most agencies haven't started yet. Here's where each one lives, and who checks it.

The specialty

Dental, for more than 100 clinics.

Google Ads, local SEO, Meta and SmileOX, all wired together so no enquiry goes cold. We do this for more than 100 clinics and we've been doing it for seven years.

Built per treatment, per suburb, and written to the AHPRA guidelines before it goes live.

Everything we do

Nine things. All of them in house.

Google Ads

Search, Shopping, Performance Max and YouTube, built per service and per suburb, tracked to the enquiry rather than the click.

Strategy reviewed by Rowayne Kapugama

SEO and local SEO

The map listing first, because that's where the clicks are, then the technical work and the content underneath it.

Strategy reviewed by Rowayne Kapugama

Social media

Meta, Instagram, TikTok and LinkedIn. Paid and organic, with creative shot at your business rather than pulled from a stock library.

Strategy reviewed by Rowayne Kapugama

Video

Brand films, website banners and social content, shot and edited by us.

Strategy reviewed by Rowayne Kapugama

AI search

Search is changing faster than most agencies will admit. Here's how we see it, what it means for you, and what we're already doing about it.

Strategy reviewed by Rowayne Kapugama

SmileOX

We built SmileOX because our ads were generating leads faster than front desks could answer them. It replies instantly, nurtures automatically and scores every lead by treatment value. Weekends and after hours included.

Strategy reviewed by Rowayne Kapugama

Who checks what

Every area has a name against it.

  • Rowayne

    Sets the strategy on every account: which services, which suburbs, what the budget goes on and what it should be returning by when.

  • Brett

    Runs client success, which mostly means making sure the fortnightly calls actually happen and that nobody is being quietly managed by a monthly report.

Empty books give us anxiety. Genuinely.

So if yours are looking a bit light, call us. Twenty minutes, no pitch, just a look at what's going on and what we'd do about it.